Optimizing Your PR Profile

Your PR Profile is the foundation of your success with PRBot. A well-crafted profile dramatically increases your chances of getting featured in top publications. This guide shows you exactly how to optimize each field for maximum impact.

Quick Start: What You Need to Activate

Before you can activate your profile and start receiving PR opportunities, you must complete these 6 required fields:

1. First Name - Your professional name for media attribution
2. Last Name - Your professional surname
3. Job Title - How you'll be identified in articles
4. Profile Email - Your professional contact email
5. Professional Headshot - High-quality photo for media use
6. Backlink Bio - Your credentials and expertise (the most important field)

Estimated time to complete: 15-20 minutes for a comprehensive profile

The system won't let you activate an incomplete profile, so let's optimize each field for maximum PR success.

Your Backlink Bio ⭐ MOST IMPORTANT

This is the single most important field in your entire profile.

Your bio is the primary source our AI uses to craft personalized, authoritative PR pitches. A detailed, compelling bio significantly improves your chances of securing high-quality backlinks and media placements.

Why This Matters

Journalists evaluate your credentials to determine if you're worth quoting. A comprehensive bio gives our AI more ammunition to craft compelling pitches that showcase your authority. The difference between a basic bio and an optimized bio can be the difference between getting ignored and getting featured.

What to Include

Make your bio comprehensive by including:

• Years of experience in your field
• Key achievements – Companies founded, acquisitions, revenue milestones
• Speaking engagements at conferences or events
• Publications – Books, articles, research papers
• Notable clients – Fortune 500 companies, recognizable brands, celebrities
• Social media presence – Follower counts, platform names
• Specific numbers and concrete accomplishments
• Awards and recognition from industry organizations
• Media appearances if you've been quoted or featured before

How to Write Your Bio

Use specific numbers – Write "$10M in sales" not "millions in sales". Write "35,000 YouTube subscribers" not "large YouTube following". Concrete numbers are more compelling and credible.

Include brand names – Mention specific products, brands, or companies you want referenced in articles. This helps journalists understand your sphere of influence.

Be concise but comprehensive – Aim for 150-300 words. Long enough to showcase your credentials, short enough to be scannable. Make every word count.

Think quotable – Ask yourself: What makes me an authoritative source? What unique insights do I have? What results have I achieved that demonstrate expertise?

Focus on media-worthy accomplishments:

• Have you worked with recognizable brands or celebrities?
• Do you have impressive follower counts or audience sizes?
• Have you achieved measurable business results?
• Do you have unique insights from years of experience?
• Have you spoken at major conferences or events?

These details help journalists see why readers will care about your expertise.

Example Bio Structure

Over 20 years of experience importing from China and selling products online.

Founded and led 2 e-commerce companies to acquisition.

Run group sourcing events around the world for clients (9 total trips for
over 300 entrepreneurs so far).

Organizer of major 1000+ attendee conferences for e-commerce startups
featuring speakers such as Daymond John.

Consulted for several Fortune 500 companies on internet marketing,
product development, customer acquisition, and import/export.

Helped over 7,000 entrepreneurs through group consulting program called
E-Commerce Empire.

Major speaker at events around the world.

Author of 'Self Made U: How to Thrive in a World Where Degrees Are Dead'
(available on Amazon).

Over 13,000 followers on X/Twitter. Over 35k subscribers on YouTube.

Common Mistakes to Avoid

❌ Too vague – "Significant revenue growth" vs. "Grew company to $10M in revenue"

❌ Too modest – This isn't the time for humility. Include all relevant accomplishments.

❌ Too generic – "Consulted for major companies" vs. "Consulted for 12 Fortune 500 companies"

❌ Missing numbers – Specific metrics make you more credible and quotable

❌ Outdated credentials – Update your bio when you achieve new milestones

Basic Information (Required Fields)

First Name & Last Name

Your professional name for media attribution. Use the name you want to appear in publications and bylines.

If you go by a different name professionally than legally, use your professional name here.

Job Title

How you'll be identified in articles (e.g., "CEO", "Head of Marketing", "Founder", "Marketing Consultant", "E-commerce Expert").

Choose a title that establishes authority: Your title should position you as an expert in your field. "Founder & CEO" carries more weight than "Business Owner". "Marketing Strategist" is more specific than "Marketer".

Profile Email

Your professional email address. This can be different from your account login email if needed.

Use a professional domain email (name@company.com) rather than generic Gmail/Yahoo addresses when possible. It adds credibility and looks more professional to journalists.

LinkedIn URL (Required)

Your LinkedIn profile link is highly recommended and effectively required for best results.

Why LinkedIn is critical: Journalists often check LinkedIn profiles to verify credentials before selecting pitches. A complete, professional LinkedIn profile can be the deciding factor in whether you get selected.

LinkedIn optimization checklist:

• Professional headshot matching your PR profile
• Complete work history with accomplishments
• Detailed "About" section
• Recommendations from colleagues or clients
• Active posts or articles (shows thought leadership)
• 500+ connections (demonstrates professional network)

Pro Tip: Some journalists will view your LinkedIn profile before responding to a pitch. Make sure it's up-to-date and reinforces the expertise in your bio.

Professional Headshot (Required)

Upload a professional headshot photo. Journalists use this when they want to attribute quotes with an image, and it significantly increases your credibility.

Best Practices

• High-quality image with good lighting (minimum 400x400px, ideally 1000x1000px)
• Professional attire appropriate to your industry
• Clean background - solid color or subtle backdrop
• Friendly but professional expression - approachable and confident
• Recent photo that looks like you (within last 2 years)
• Head and shoulders composition, not full-body
• Face clearly visible - no sunglasses, hats, or heavy shadows

Important: A professional headshot increases your credibility with journalists. Publications are more likely to feature sources who look professional and prepared. Don't skip this step!

Company Name (Optional)

Your organization or business name. This field is optional.

When to include:

• You want your company mentioned in articles alongside your name
• You're building brand awareness for your business
• Your company name adds credibility (e.g., well-known brand)

When to leave blank:

• You're building a personal brand independent of any company
• You're between companies or consulting independently
• Your company name might limit perceived expertise to one area

You can always add or update this later as your goals change.

PR Outreach Topics

Choose the topic areas where you want to receive PR opportunities. We'll match you with publications and journalists covering these subjects.

Topic Selection Options

AI-Powered Topic Matching (Recommended) – Enable this toggle to let our AI automatically match you with relevant topics based on your bio, job title, and website. This is the easiest and most effective option for most users.

The AI analyzes your credentials and expertise to find opportunities you might miss with manual selection. It adapts as you get placements and learns which topics convert best for you.

Manual Selection – Choose specific topics from our curated list if you want fine-grained control over opportunity matching. Select 3-5 topics that align closely with your expertise.

Pro Tip: Most users should enable AI topic matching and let the system optimize over time. The AI is excellent at identifying relevant opportunities you might miss manually.

Reviewing and Adjusting Topics

After your first 30 days of using PRBot, review your placement analytics to see which topics are converting best. You can adjust your topic selection to focus on what's working:

• Look at which opportunities you're responding to most
• Check which topics lead to actual placements
• Consider expanding to related topics if you're not getting enough opportunities
• Narrow down if you're getting too many irrelevant matches

Your topic preferences auto-save and take effect immediately for future opportunity matching.

Advanced Optimization Strategies

Once your profile is active and you're getting placements, these strategies can help you maximize results over time.

Keep Your Profile Updated

If your credentials change, update your bio immediately. Better credentials lead to better placements.

Update your bio when you:

• Achieve a new milestone (revenue goal, client milestone, etc.)
• Speak at a conference or event
• Publish a book, article, or research
• Reach a follower/subscriber milestone
• Win an award or recognition
• Land a notable client or partnership

Real-time updates ensure the AI always has your best credentials to work with.

Iterate Based on Performance

After a few months of placements, you'll have data on what's working:

• Which credentials journalists respond to most
• What types of publications feature you
• Which topics generate the most quality placements
• What aspects of your bio get quoted most often

Use this data to refine your bio and topic selection for even better results.

Multi-Profile Strategy (Agency Plan)

Agency plan users get 3 profile slots. You can use these for:

• Different team members – Your CEO, CMO, and founder each get a profile
• Different expertise areas – One for marketing, one for product, one for industry insights
• Different clients – If you're an agency managing PR for multiple clients
• Different brands – If you have multiple businesses or personal brands

Each profile operates independently with its own topics, bio, and optimization.

Seasonal Updates

Consider updating your bio for:

• Industry events – Highlight speaking or attendance at major conferences
• Product launches – Add new products or services to your bio
• News cycles – Emphasize expertise relevant to current events in your industry
• Award seasons – Add any new awards or recognition immediately

Frequently Asked Questions

How long should my bio be?

Aim for 150-300 words. Long enough to be comprehensive, short enough to be scannable. Quality over quantity - every sentence should add credibility.

Can I edit my profile after activation?

Yes! Your profile auto-saves changes and updates take effect for future pitch generation immediately. You can edit anytime without deactivating.

Should I mention my company name or keep it general?

If you want your company mentioned in articles, include it in your bio and the company field. If you're building a personal brand independent of any company, you can leave it out or make it secondary.

What if I don't have many accomplishments yet?

Focus on what you do have: years of experience, specific results you've achieved, unique insights from your work, education credentials, certifications, or niche expertise. Even 2-3 years of focused experience in a specific area can position you as quotable.

Can I have multiple PR Profiles?

Yes! The Agency plan includes 3 profile slots. Each profile can represent a different person, client, brand, or expertise area. Each operates independently with its own settings.

How often should I update my LinkedIn?

Keep your LinkedIn updated at least quarterly. Add new accomplishments, post occasional industry insights, and keep your "About" section aligned with your PR profile bio.

What if my headshot is a few years old?

If it still looks like you and is professional quality, it's fine. But update it if there's a noticeable difference in your appearance. Journalists may meet you at events or video calls.

Next Steps

Once your profile is optimized and activated, PRBot works on autopilot:

1. Pitches start being generated within 1 hour of activation
2. PR experts review and send pitches within 24-48 hours
3. First selections and placements start at 72+ hours (3+ days)

Your profile will continue working in the background, matching you with relevant opportunities as they become available. The better your profile, the higher your selection rate.

Ready to see your opportunities? Your First Steps – Navigate your dashboard and understand what happens after activation.