Last Updated: March 18, 2026
Version: 1.0
Purpose: This AI Transparency Policy explains how PR Bot uses artificial intelligence, what decisions are automated, and your rights to understand and control AI-driven processes.
1. Human-First
Our production process involves human participation alongside AI. AI assists in content generation; our team is involved in reviewing output as part of our workflow.
2. Transparent
We tell you exactly what our AI does, what data it uses, and where its limitations are. No black boxes.
3. Your Data, Your Control
Your profile data is never sold or used to train AI models. You decide what the AI sees, and you can revoke access at any time.
4. Honest to Journalists
We never misrepresent AI-assisted content as purely human-written. Journalists always know when PR Bot facilitated a pitch.
5. Continuously Improving
We strive to monitor our AI systems for quality, accuracy, and fairness, and we work to address issues when identified.
What It Does: Our AI systems analyze incoming journalist queries from various media opportunity platforms and match them to user profiles based on stated expertise, credentials, and experience.
Technology Used: Natural language processing (NLP) and semantic matching algorithms powered by enterprise AI providers.
Automated Decision: The system automatically determines whether a query is relevant to your profile based on expertise matching.
Your Control:
What It Does: When a relevant journalist query is identified, our AI generates a draft pitch or response based on your profile data.
Technology Used: Enterprise AI services from industry-leading providers.
Our Current Workflow: Our content production process includes human involvement in reviewing AI-generated pitches before they are sent to journalists.
Our review workflow includes:
Future Options: We may offer automated sending as an optional feature for users who prefer faster outreach. Human review options will remain available in your settings.
Descriptions of our workflow on this page are provided for informational purposes only and do not constitute warranties or guarantees of any kind. Please refer to our Terms of Service for applicable warranty disclaimers.
Data Used for Personalization: The AI uses the following data to generate content tailored to you:
Your Control:
What It Does: AI systems evaluate the quality of generated pitches for accuracy, relevance, and professionalism before sending.
Technology Used: Automated quality evaluation systems with human involvement in the review process.
Current Process: Our workflow includes human involvement in reviewing pitches before sending. This human-in-the-loop approach is designed to help assess accuracy, professionalism, and tone for journalist interactions.
The following table describes each AI-powered feature in PR Bot, what data it processes, and how human oversight is applied:
| Feature | AI Capability | Data Processed | Human Oversight | Output |
|---|---|---|---|---|
| Query Matching | NLP & semantic matching | User profile, journalist queries | Team review of matches | Relevance score & match notification |
| Pitch Generation | LLM (enterprise API) | Profile data, query context, tone settings | Human review before send | Draft pitch for journalist |
| Quality Evaluation | Automated scoring | Generated pitch, profile data | Human review of flagged items | Quality score & improvement suggestions |
For a complete list of AI service providers and their data processing practices, see our Data Processing Information and Data Processing Agreement.
PR Bot uses enterprise AI service providers to generate content on your behalf. For a complete list of our sub-processors and detailed data processing information, please see our Data Processing Information page.
Your profile data is sent to third-party AI service providers to generate responses on your behalf. According to our vendor agreements:
For a complete list of AI service providers and their data practices, see our Data Processing Information page.
All AI-generated content created through PR Bot — including pitches, responses, and drafts — belongs to you. PR Bot does not claim ownership of any content generated on your behalf. You are free to use, modify, and distribute this content as you see fit, subject to the Terms of Service.
PR Bot generates revenue exclusively through subscription fees and service charges paid by our users. We believe this is important to disclose because it means our financial incentives are directly aligned with your success — we make money when you succeed, not when we monetize your data.
For details on how we handle personal data, see our Privacy Policy and Do Not Sell My Personal Information page.
Regardless of what any specific regulation requires, PR Bot voluntarily commits to the following rights for all users:
You can request information about:
Contact support@prbot.ai to request this information.
We are transparent about the limitations of AI systems used in PR Bot:
Our quality control workflow includes the following steps, which are designed to help improve the quality of AI-generated content:
Note: We may offer automated sending options in the future for users who prefer faster outreach. Human review options will remain available as a setting. These process descriptions are informational and do not constitute warranties; see our Terms of Service for applicable disclaimers.
We strive to operate our AI systems fairly:
If you believe our AI systems have exhibited bias or unfair treatment, please report it to support@prbot.ai with the subject line “AI Fairness Concern.” We investigate all reports and take corrective action when warranted.
To personalize AI-generated content for you, we provide the following data to our AI systems as context:
Your profile data sent via API is NOT used to train public AI models. According to the API terms of our providers, API data is processed to generate responses and may be retained temporarily for trust and safety purposes, then deleted. Retention periods vary by provider.
PR Bot does not train, fine-tune, or create custom AI models using your data. We use third-party AI APIs to process your profile information and generate content. Your data is provided as context in each request and is not stored by AI providers beyond their stated retention periods for safety monitoring.
When our AI systems help generate communications with journalists on your behalf, we include appropriate disclosures:
As AI technology evolves, we may update our systems. When we make significant changes to how AI is used in PR Bot, we will:
We implement multiple security measures for AI systems:
PR Bot is classified as a limited-risk AI system under the EU Artificial Intelligence Act (Regulation (EU) 2024/1689). PR Bot does not fall within any Annex III high-risk category (biometric identification, critical infrastructure, employment, essential services, law enforcement, migration, or administration of justice). As a limited-risk system, our obligations arise under Article 50 (transparency for AI-generated content).
Full enforcement of Article 50 transparency obligations takes effect August 2, 2026. PR Bot is proactively compliant ahead of this deadline and monitors the EU Commission's Code of Practice on Transparency of AI-Generated Content for additional guidance.
The following table summarizes our assessment of applicable AI regulations as of the date of this policy:
| Regulation | Status | PR Bot's Approach |
|---|---|---|
| EU AI Act (Article 50) | Limited risk; compliant | Machine-readable marking, journalist disclosure, human oversight |
| GDPR (Article 22) | Compliant | Right to explanation, human intervention available, DPAs with all processors |
| FTC Section 5 | Compliant | No deceptive AI claims; substantiated marketing; clear disclosure of AI involvement |
| California AB 2013 | Indirect (applies to AI providers) | Our AI providers are responsible for training data disclosures; we reference their compliance documentation |
| Colorado AI Act (SB 24-205) | Not applicable (PR pitches are not “consequential decisions”) | Voluntary alignment with best practices |
This table is provided for informational purposes. Regulatory landscapes evolve rapidly; we monitor applicable laws and update our practices accordingly. Nothing in this table constitutes legal advice or a guarantee of compliance with any specific jurisdiction's requirements.
In accordance with Section 5 of the FTC Act and guidance from the FTC's Operation AI Comply enforcement actions, PR Bot:
Our Acceptable Use Policy sets out specific rules for how AI features may and may not be used on our platform, including prohibited uses such as misrepresenting AI-generated content, providing false credentials, or using the platform to deceive journalists.
To exercise any of the rights described in this policy or to ask questions about our AI systems:
If you encounter AI-generated content that is inaccurate, harmful, biased, or otherwise problematic, we want to know about it. We take all reports seriously and investigate each one.
For security vulnerabilities related to our AI systems (prompt injection, data leakage, or adversarial attacks), please follow our Security Policy vulnerability disclosure process.
We review this AI Transparency Policy at least annually and update it as our AI systems evolve or as new regulations are introduced. We will notify users of material changes via:
| Version | Date | Summary of Changes |
|---|---|---|
| 1.0 | March 18, 2026 | Initial publication |
No. PR Bot uses commercial API agreements with enterprise AI providers that contractually prohibit the use of your data for model training. Your profile data is sent via API to generate responses on your behalf and may be retained temporarily by providers for trust and safety monitoring, then deleted. We do not train, fine-tune, or create custom AI models using your data.
PR Bot uses natural language processing and semantic matching algorithms to analyze incoming journalist queries and match them to your profile based on your stated expertise, credentials, and experience. You control the process by defining your areas of expertise in your profile settings and adjusting relevance sensitivity to receive more or fewer matches.
Yes. Our current production workflow includes human involvement in reviewing AI-generated pitches before they are sent to journalists. This review process includes comparing content against your profile data, assessing tone and professionalism, and evaluating relevance to the journalist’s query. You can also disable automatic pitch sending in your settings to require manual approval.
You do. All AI-generated content created through PR Bot — including pitches, responses, and drafts — belongs to you. PR Bot does not claim ownership of any content generated on your behalf. You are free to use, modify, and distribute this content as you see fit, subject to the Terms of Service.
Yes. PR Bot is classified as a limited-risk AI system under the EU Artificial Intelligence Act (Regulation (EU) 2024/1689). We comply with Article 50 transparency obligations including AI interaction disclosure (Article 50(1)), machine-readable marking of AI-generated outputs (Article 50(2)), and journalist disclosure of AI-assisted content (Article 50(4)). Our human-in-the-loop workflow also satisfies the editorial control exception under Article 50(4).
AI models may occasionally generate plausible-sounding but factually incorrect information (hallucinations), misinterpret subtle nuances in journalist queries or expertise areas, or reflect biases from training data. Our review workflow is designed to help identify these issues, though no review process can catch every error. You are responsible for the accuracy of your profile information.
Yes. Responses include a footer indicating they were facilitated through PR Bot. Journalists are informed that content was reviewed by you as the expert, your authentic credentials and contact information are provided, and we never misrepresent AI-assisted content as purely human-written.
Email support@prbot.ai with the subject line "AI Incident Report" and include the relevant pitch or content ID, a description of the issue, and any supporting information. We will acknowledge your report within 2 business days and notify you of the outcome within 30 days. For security vulnerabilities related to our AI systems, follow the vulnerability disclosure process described in our Security Policy.
Yes. You can deactivate your profile at any time to stop all automated processing, including query matching and pitch generation. You can also disable "Automatic Pitch Sending" in your settings to require manual approval for all pitches, or adjust relevance sensitivity to control how many matches you receive. These controls are available in your account settings.
The descriptions of our processes, workflows, and quality measures on this page are provided for informational and transparency purposes only. They describe our current practices as of the date shown above and are subject to change. Nothing on this page constitutes a warranty, guarantee, or promise of any particular outcome or standard of performance. AI-generated content may contain errors, inaccuracies, or omissions despite our quality efforts. You are responsible for reviewing and validating all content before use or publication. For the complete terms governing your use of the Service, including warranty disclaimers and limitations of liability, please refer to our Terms of Service.
This AI Transparency Policy is part of our commitment to responsible AI use. It complements our Privacy Policy, Terms of Service, Acceptable Use Policy, Security Policy, Data Processing Agreement, and Cookie Policy.
Questions about this document? Contact us at legal@prbot.ai
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